Developing New Content All The Time Can Be Exhausting – Try Content Repurposing
Content repurposing is a form of content marketing where old content is updated and revised to be reused in different platforms to reach a broader audience. It is a marketing strategy that is proven to be effective and is practiced by bloggers, influencers, and digital marketers. Here are some of the great tips on how you can put your old content to good use.
1. Turn Your Old Content Into Manuals or E-book
The main goal for practicing content repurposing is to reach a greater audience in different online platforms. You can achieve that by collecting and putting together all content around one specific topic and turn it to a manual or an e-book for beginners. For example, if you wrote 5 blog posts on SEO in the past, you can combine those posts and make an e-book.
To achieve your goal of reaching a broader audience, you can use that e-book for a giveaway promotion. Everyone loves freebies, and therefore, you can offer a free e-book in return for something else. For example, you can offer a free e-book to anyone who shares your latest blog post or subscribe to your newsletters.
2. Turn Your Old Content Into Videos
Video marketing is becoming the most effective and influential ways of online marketing. You can turn your old content into a video and use it to market your business on social media. The best platforms for video marketing are Facebook, YouTube, and TikTok. You can track all engagements and interactions from these platforms. The best part is that you can direct all that traffic to your site. The best videos on Facebook are no more than 30 seconds long. And you must always include a link to a full video on YouTube.
3. Turn Your Old Content Into Infographics
Infographics are best for sharing large amounts of content in photo-based social networking platforms such as Instagram, Snapchat, and Pinterest. You can use infographics to inform your audience and drive conversations on those platforms. And you can direct that traffic back to your website or blog, you can also get mentions that can be tracked by search engines using social signals. You can also share infographics on forums and drive conversations among industry experts.
4. Turn Your Old Content Into Podcasts
Podcasts are becoming more relevant every year and are considered online radios. Turning your content into a podcast is another great way to re-use your content. You can place your podcast on your blog or website so that your visitors can easily access it. Podcasts are sharable on social media and can drive traffic back to your site.
Developing new content can be very frustrating, and that is why content repurposing is at the heart of any good digital marketing strategy.